We
love new listings! We are proud to be one of the most
thorough, detail oriented teams in the history of
Durango Real Estate! Let me share with you the different
ways we market our property listings:
1.
First we input listing information, photographs and
maps into the MLS (multiple listing service) database.
This is the primary information source of area property
listings for the top 300+- real estate agents in La
Plata County. Agents download the database daily to
search for properties for their clients.
2.
Next we create window ads with 5x7 photographs for
our Durango and Bayfield offices. We also turn in
a picture and description of the property to be featured
3 times when first listed, then rotated in our weekly
full page newspaper ad.
3.
We then build a four color package on the listing,
to be handed out to potential buyers. This package
includes photographs, descriptions, property details,
plats, maps and any other pertinent information. We
stock a file with the packages for agents to pick
up and pass out. We then "eblast" an abbreviated
version to 800+- Colorado real estate agents.
4.
Finally we place information and photographs on Greg's
websites, http://SearchDurango.com and http://DurangoColoradoRanches.com,
which makes the listing available all over the world.
Greg's websites are constantly monitered and updated.
The listing also appears on the Wells Group site,
http://WellsGroupDurango.com, which consistently has
top ranking in the search engines. On a case by case
basis, we also advertise in specific medias to reach
specific target markets. Advertisements are sometimes
placed in the Durango Herald and other newspapers
and real estate publications.
Activity
soon begins: As soon as possible we bring the agents
at The Wells Group to tour the property so they can
keep it in mind for prospective buyers. The different
methods of advertising generate showings, and we make
sure to keep the owner informed of the responses buyers
have. We resend brochures to remind agents of the
listing, and contact any buyers we think might be
interested. We are also able to promote the property
using tools such as open houses and neighborhood mail
outs, etc. We do our best to get the listing sold
quickly and with the greatest ease possible!