GREG'S MARKETING STRATEGY

We love new listings! We are proud to be one of the most thorough, detail oriented teams in the history of Durango Real Estate! Let me share with you the different ways we market our property listings:

1. First we input listing information, photographs and maps into the MLS (multiple listing service) database. This is the primary information source of area property listings for the top 300+- real estate agents in La Plata County. Agents download the database daily to search for properties for their clients.

2. Next we create window ads with 5x7 photographs for our Durango and Bayfield offices. We also turn in a picture and description of the property to be featured 3 times when first listed, then rotated in our weekly full page newspaper ad.

3. We then build a four color package on the listing, to be handed out to potential buyers. This package includes photographs, descriptions, property details, plats, maps and any other pertinent information. We stock a file with the packages for agents to pick up and pass out. We then "eblast" an abbreviated version to 800+- Colorado real estate agents.

4. Finally we place information and photographs on Greg's websites, http://SearchDurango.com and http://DurangoColoradoRanches.com, which makes the listing available all over the world. Greg's websites are constantly monitered and updated. The listing also appears on the Wells Group site, http://WellsGroupDurango.com, which consistently has top ranking in the search engines. On a case by case basis, we also advertise in specific medias to reach specific target markets. Advertisements are sometimes placed in the Durango Herald and other newspapers and real estate publications.

Activity soon begins: As soon as possible we bring the agents at The Wells Group to tour the property so they can keep it in mind for prospective buyers. The different methods of advertising generate showings, and we make sure to keep the owner informed of the responses buyers have. We resend brochures to remind agents of the listing, and contact any buyers we think might be interested. We are also able to promote the property using tools such as open houses and neighborhood mail outs, etc. We do our best to get the listing sold quickly and with the greatest ease possible!

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Durango Colorado - Paradise of The Southwest!
Experience, Reliability & Ease!
GREG FRYBACK
35 Years Local Real Estate Practice!

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